"A household residing in north London wants to find an extraordinary and skilled educator to guide their youngest child on his first steps to becoming an British gentleman."
Looking at this listing, you might readily miss the term "initial stages" as just a turn of phrase.
However, it could be the crucial part of this unique job advert, as it attempts to recruit a mentor for a infant.
Many of submissions have now been sent in since the unidentified family posted their call for the highly paid tutor, who must be "someone very special".
During the past few weeks, the listing has attracted attention throughout the press, with numerous asking why?
Innovative Idea
The CEO, chief executive of an education consultancy, which is supporting the family in their hunt, stated that despite early doubt, he viewed the plan "far sighted", and "progressive".
When he spoke with the family, he noted they recognized the unconventional character of their requirement, and how early in age their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had waited until their firstborn was five, and by that stage "cultural bias had by then set in".
But what does the family indicate by "cultural bias"?
It's "all-encompassing", Adam replied. "How you eat, how you speak".
He stated the firstborn had adopted "very nuanced, non-verbal cues" from the family, and had adopted their cultural habits. The family informed Adam they wished to avoid the same situation to repeat itself with their new baby.
The intention: To engage a British tutor, who must speak with Received Pronunciation, to guide the baby from day one.
Natural Absorption
"A lot of the development at the outset here is rather absorbed naturally," said the CEO.
It's by means of this natural absorption that the family are aiming the child will adopt the UK customs they want to cultivate.
Adam explained the tutor must be somebody who attended "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they aren't even aware they're doing, simply by nature," he added.
Money No Object
The family informed the expert the successful candidate should ideally also have understanding of or enthusiasm in riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a broad spectrum of passions.
Additionally though, he said the family hoped the tutor to register the child on a variety of lessons so the child would be "horseback riding and picking up an instrument by the time they are about three years old".
In the family's minds, guiding their son become a "British gentleman" will result in achievement and provide access.
"For all the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he adds.
But, despite all this tutelage in "UK identity", would the child adopt what is termed cultural influence from the international family he is raised by anyway?
"Yes", said Adam. "The family know this might not succeed, but they've just taken the perspective of, 'let's give it a go and let's go as soon as we can', because the expense of it is irrelevant," he said.
Idealistic and Unrealistic
Several in the education sector who have these reservations.
Another CEO, head and founder of a tutoring service, who provides personal educators, wrote that "the development of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not engineered."
Peter noted that he had emigrated from Asia to the UK at the period of seven, and had been brought up experiencing and embodying two backgrounds. He continued to study at Cambridge University.
"The concept that one individual can serve as a embodiment of Britishness, someone who can in some way transfer the characteristics of a UK sophisticate to a 12-month-old child, seems to me optimistic and unrealistic," he stated.
"Based on my background, engaging a distinctly English tutor from babyhood will does not necessarily create the result they desire.
"I never had such a figure, and nevertheless I have been lucky enough to enjoy many of the opportunities they hope for their son."
He added: "The truth is, self-identity should not be imposed from the outside influences; it must be chosen, and it must originate internally."
Buying Britishness
Certainly, English culture is something the CEO believes can be educated – and marketed.
"I believe the situation that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
